Many parents are told that breastfeeding pain is “normal,” especially in the early days. While some initial tenderness can occur as you and your baby learn together, ongoing pain is not something you should have to simply push through. Breastfeeding pain can happen for several reasons. A shallow latch is one of the most common causes and may lead to sore, cracked, or pinched nipples. Oral restrictions such as tongue ties, positioning difficulties, engorgement, pumping issues,